Moodboard for Poster.

This is a inspirational mood board to help me gauge with different poster's and figure out techniques and ideas that i can use for my own Film Poster.
Overall, The Looper poster was the most appealing production to me as it is very simple in terms of it's background but the effect used is also the effective in conveying the genre of the film.

Production Logo

This is the logo of our team's production house called Standard Screening. The name Standard Screening originated from the colloquial meaning behind the word 'standard' in which means to be better than average and to be someone or to do something that 'sets the bar' for everyone else. Using this word and its meaning ties along our film trailer genre which is UK gangster crime as it is a term that some of our target audience and cast members would know and say on a daily basis. My main idea when constructing this logo was simplicity, this is because many successful brand logos are simple in which made them very effective as viewers were able to recognise and associate the logo to the brand. 

Opinions on the Gangster Crime genre and Expectations!

Questions:

How will we utilise Social Media in promoting our Trailer?

Summary: The Role of Social Media in Film Marketing.

Before the use of social media, the word of mouth was very prominent and only method in aiding previews (trailers) and Advertisements.
However with the rise of technology and Web 2.0, social media's such as Facebook, twitter and mobiles have made it accessible to social network and promote a film on social media for example this is what made it possible for the star wars: The force awakens trailer to get over 1 million Views in  23 minutes.
The fact that the internet is filled with defined groups and fandom that overlap, Social media has allowed the category and hashtags of group to allow people such as Filmmakers to target a particular demographic with similar interests.

So how will our group approach the marketing of our film?

The Marketing of our trailer will come from Word of mouth but also the using of Social media and it's power for example using Twitter and making a twitter page that is tailored to the genre and people (fandoms) that like the film. The use of Snapchat which majority of our target audience used very frequently, using this platform will give us a platform to not only share a video but personalise or tailor it to each individual, as well as that snapchat acts as a 'Word of mouth' as you re able to video yourself promoting something/someone.

Meeting notes 18/10/2016

Casting boys for the main role:

Spirito: (same actor for the other twin) cloning editing

mum: Need a girl actor.
Props: Toy baby
 ----> fake crying (audio)

Discussion on the editing of the twins for the ending scene: Paning of the two people, for the twins so that it looks like it is both of them but there will be a cut so the the audience will see the two

The Girl on the train Analysis of Formalistic conventions.

The girl on train depicts a women who was kidnapped at a certain time on a certain day, the trailer starts off with a quote from the supporting character and which later we find out his been kidnapped and killed,  the use of slow music to the point of the use of inter-titles, "4:36pm" and "A week ago" to describe the situation of the missing person, Megan and give the audience to understand what the rest of the trailer will be a about and a hint of what characters are involved and how the situation will gradually escalate with is the film also starts off with the use of accolades at the top and says "based on a thriller that shocked the world" with the title.

The use of the Music which increases after the linear editing at the beginning of the trailer which gives the audience a taste of what is about is changed halfway through the trailer as the use of non linear editing in conjunction with the fast and increased tempo of music is used to describe the situation the the trailer showing bit of the main characters in different situations to increase tension throughout this montage though we see the dialogue change to one liners and the character, such as the the Ex-husband of Rachel and Rachel herself did not have direct conversation but once dialogue is exchanged by one character the scene changes to another however the police women and Rachel did have a conversation which may show that this one liner type conversations in dialogue is not always true. 

The cliff hanger at the end with the main character saying "I'm afraid of myself" which leave the audience wondering why she is afraid of herself? who is she talking too? and why is she talking to the person? in addition, in this trailer the use of voiceover were not present. 

"You want as many people as possible to consume your art and to do that, you have to be a businessperson"- Halsey

This Quote really spoke to me as it showed me that any form of Art that you want people to consume or take on should be dealt in a business like manner because Art is a precious thing especially in today's society, with such a vast array of art going around which can lead to Art being mistreated in different ways by different people but being a boss of your own art will allow you to control who consumes it and how it is utilized.

Questionnaire VT

Audience survey research.

Survey analysis from nicecinthia

Target audience - Group Mind map.

Here is a brief demographic overview of our target audience. Using these ideas, our group is able to make a promotional package that is more suitable and aimed directly towards our chosen demographic by doing this we are able to zoom in and identify what our demographic likes, dislikes, watches and consumes on a daily/regular basis.

Film treatment and Moodboards.

Film Promo

Treatment

Using what you have learnt about the process and conventions of film promotion create a treatment for your chosen genre.

Group members:           Simona, Saadia, mark, and Cinthia                                                                                      

Chosen genre:               Gangster Crime                                                                                            

Title of film:                                   Inseparable                                                                           

Outline of Ideas:

What is the basic plot synopsis?

Two twins spirito and (have not chosen the name for the other) have been separated at birth due to their teenage mother not being equipped to handle them at such a young age. Years have gone past now the two twin boys are both on different sides of London and have gone into rival gangs. Spirito is a gang leader who is anonymous yet very dangerous and wants to maintain power throughout the area. The other twin is a man with immense power and is still wants to gain power and has a Double life, works as a business man but is an undercover gang leader.

After a while, one twin tries to infiltrate the other this leads to a shootout between the two gangs. This would lead to the two men meeting each other face to face, as twins. They finally meet.

One runs away? Or they both recognize each other and finally decide to say something to each other?

What type of characters will be in the film?

At the moment, we have the two main characters:

Spirito

Ghost

Maintains power

Secretly in control

Wears all black

Undecided

Businessman

Undercover gang leader

Gains Power

Other characters: The young mother.

                   Henchmen.

Where will your trailer be set? (Details of interiors, exteriors, etc)

This is a Mood board of ideas where the trailer may be set. These are merely ideas of areas, as a group we are tightly focused areas such as Stratford, canning town, Plaistow and east ham areas.

 What conventions of the genre will be included in your trailer?

The conventions of the Gangster Crime genre which will be included will be:

·        The rise of 2 gangsters from so good background that have now gone into gangster activities

·        Guns

·        Drugs

·        Police

Film Magazine case study.

Film mag case study from nicecinthia

Moodboard.

A visual stimulus of conventional iconography that maybe be featured in our trailer.

Film Magazine analysis 2

This issue of total film, the title is partly  covered. However, the logo has its own identity, in the same way, a film title can have its own identity. The FILM title is often positioned relevant to the film being featured. For example in this SKYFALL issue. The title has been positioned neatly at the top of the magazine with the whole ‘L’ covered. This could be conveyed through the image and therefore giving the issue of the magazine a more sophisticated  look.

A Variation  in text colours and textures make the magazine cover and text itself more effective for giving off meaning and makes it more interesting to look at. The SKYFALL has used a metal looking font on it. This creates and portrays the main image of James bond as the masculine and hard type, reflecting his character in the film. The colour scheme of this issue is very distinctive and has an overpowering colour of yellow, maybe to highlight more important  things in the magazine also so that the magazine seems more Aesthetically pleasing.

Each issue of Total Film magazine features a newly released film to use on the front cover. A lot of layers are built up in the cover, often with a backdrop as the background, the FILM title above that and a character or feature from the film are on the top layer. This is the layer that appears most  in our face. We automatically recognise the movie being featured on the cover. This works well when selling the magazine. Total Film also previews news about big movies to appeal to all audiences, informing the issue contains more than just the featured movie “The hobbit”. This promotes sales for fans of the smaller print movies. 

Film Magazine cover Analysis.

The masthead for the “Empire” magazine is the biggest and brightest piece of text on the magazine because it stands out and draws attention to the reader or film enthusiasts  wanting to buy a magazine, the masthead also acts as a logo and a branding to the magazine as it is internationally based so the way the masthead is presented allows it to be recognised by everyone.

The website under the masthead is important especially for film lovers because  they are most likely go online and look beyond the film magazine and look for exclusive news and new film release and many more. The use of social media such as twitter or the Instagram of Empire  also is aimed at ages 16-25, to get them more engaged into the magazine as well as selling the film.

The use of the barcode makes it obviously that this is not a free magazine, the way the barcode is positioned does not get in the way of the main image and does not steal the focus of the target audience.

The use of the tagline “world’s biggest movie magazine” attracts readers as it guarantees high quality and states the popularity of the magazine.

The date and price is in a small text near the masthead. The price is shown in a small text because the central image attracts the audience before they find out how much it costs. The price is £3.99 which is quite expensive for a magazine. Also, the date shown is January 2009 which indicates that it is a monthly magazine as it has no specific date of the publication mentioned.

This could also be the reason as to why the magazine is more expensive because the company only publish the magazine every month. The date helps the audience keep up to date with the magazine. 

Film Magazine cover Analysis.

The masthead for the “Empire” magazine is the biggest and brightest piece of text on the magazine because it stands out and draws attention to the reader or film enthusiasts  wanting to buy a magazine, the masthead also acts as a logo and a branding to the magazine as it is internationally based so the way the masthead is presented allows it to be recognised by everyone.

The website under the masthead is important especially for film lovers because  they are most likely go online and look beyond the film magazine and look for exclusive news and new film release and many more. The use of social media such as twitter or the Instagram of Empire  also is aimed at ages 16-25, to get them more engaged into the magazine as well as selling the film.

The use of the barcode makes it obviously that this is not a free magazine, the way the barcode is positioned does not get in the way of the main image and does not steal the focus of the target audience.

The use of the tagline “world’s biggest movie magazine” attracts readers as it guarantees high quality and states the popularity of the magazine.

The date and price is in a small text near the masthead. The price is shown in a small text because the central image attracts the audience before they find out how much it costs. The price is £3.99 which is quite expensive for a magazine. Also, the date shown is January 2009 which indicates that it is a monthly magazine as it has no specific date of the publication mentioned.

This could also be the reason as to why the magazine is more expensive because the company only publish the magazine every month. The date helps the audience keep up to date with the magazine.