The film poster of the “American gangster” is very
informative and gives the idea a very clear idea about the genre of the film.
The focal point of the image is the actor, Denzel Washington, this makes the
audience understand that the film is centered around this character. Denzel
Washington is represented photographically as the main colours used in the
poster are highly contrasted use of black and white and red which are typically
colours for a gangster film which this genre conforms to, reflect the terror
and corruption that is represented in the movie. The highly contrasted white suit makes the
title of the film stand out. The use of iconography showed in the poster for
example the Gun and suits which are icons used in the genre of gangster movies,
the use of the gun show the corruption
that the main character or a hint of the lifestyle the main character
may be part of coupled with the white suit may imply how he was about to get to
the position of him being able to wear the suit through violence and terror,
these iconographies create a professional advertising campaign as the same
title with the red line is integrated within most posters; which creates a
professional collective promotional package. The use of a silhouette of the
Chicago city which is layered on top of the character shows the audience where
the film will be set and the proportion between the city and the Main figure of
the poster shows his power and his position within the city of Chicago.
Although there are no critics quotes on the poster, the poster does show the previous movies that the director of this movie has been on e.g. the “gladiator
and the black hawk down” this also gives way for a audience who watched the two
movies to be able to watch this one, expecting it to be the same or even better
quality as the gladiator or the black hawk down, even though there is no
tagline on the poster, the use of the notable actor “Denzel Washington” gives the
audience and fans of Denzel Washington a interest into the movie.
This poster is very similar to the previous in terms of
the text and the background. It again
states the main actor to entice the audience and to encourage fans and also,
there is a similar dark back ground, however the difference in this poster is
that the main actor is joined with another actor, the contrasting colour
between both the men show the good and bad side of Chicago and may also connote the rivalry between gangsters and the police further illustrating the film and emphasizes the idea of the “American gangster”.
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