Poster Analysis 2: American Gangster

The film poster of the “American gangster” is very informative and gives the idea a very clear idea about the genre of the film. The focal point of the image is the actor, Denzel Washington, this makes the audience understand that the film is centered around this character. Denzel Washington is represented photographically as the main colours used in the poster are highly contrasted use of black and white and red which are typically colours for a gangster film which this genre conforms to, reflect the terror and corruption that is represented in the movie.  The highly contrasted white suit makes the title of the film stand out. The use of iconography showed in the poster for example the Gun and suits which are icons used in the genre of gangster movies, the use of the gun show the corruption  that the main character or a hint of the lifestyle the main character may be part of coupled with the white suit may imply how he was about to get to the position of him being able to wear the suit through violence and terror, these iconographies create a professional advertising campaign as the same title with the red line is integrated within most posters; which creates a professional collective promotional package. The use of a silhouette of the Chicago city which is layered on top of the character shows the audience where the film will be set and the proportion between the city and the Main figure of the poster shows his power and his position within the city of Chicago. Although there are no critics quotes on the poster, the poster does show the previous movies that the director of this movie has been on e.g. the “gladiator and the black hawk down” this also gives way for a audience who watched the two movies to be able to watch this one, expecting it to be the same or even better quality as the gladiator or the black hawk down, even though there is no tagline on the poster, the use of the notable actor “Denzel Washington” gives the audience and fans of Denzel Washington a interest into the movie.

This poster is very similar to the previous in terms of the text  and the background. It again states the main actor to entice the audience and to encourage fans and also, there is a similar dark back ground, however the difference in this poster is that the main actor is joined with another actor, the contrasting colour between both the men show the good and bad side of Chicago and may also connote the rivalry between gangsters and the police further illustrating the film and emphasizes the idea of the “American gangster”.

Poster Analysis: Shawshank Redemption

Genre Research: Institutional Context

IMDb Top-Rated Crime Movies 

1. The Godfather (1972)

Rating: 9.2/10

2. The Godfather: Part II (1974)

Rating: 9.0/10

3. Pulp Fiction (1994)

Rating: 8.9/10

4. The Dark Knight (2008)

Rating: 9.0/10

5. Heat (1995)

Rating: 8.2/10

6. Kill Bill: Vol. 1 (2003)

Rating: 8.1/10

7. Kill Bill: Vol. 2 (2004)

Rating: 8.0/10

8. The Departed (2006)

Rating: 8.5/10

9. Leon (1994)

Rating: 8.6/10

10. The Shawshank Redemption (1994)

Rating: 9.3/10

Source:

Top Grossing Gangster Movies

1. The Godfather
Total Domestic Gross: $335.44 million 

2. The Untouchables
Total Domestic Gross: $144.47 million 

3. The Departed
Total Domestic Gross: $147.97 million 

4. American Gangster
Total Domestic Gross: $136.76 million 

5. Road to Perdition
Total Doesmetic Gross $125.89 million

6. Public Enemies
Total Domestic Gross: $98.65 million

7. Scarface (1983)
Total Domestic Gross $98.06 million

8. Gangs of New York (2002)
Total Domestic Gross: $93.72 million

9. Bugsy (1991)

Total Domestic Gross: $77.59 million

10. Goodfellas (1990)

Total Domestic Gross: $77.07 million

Source: http://www.cnbc.com/2011/07/25/Top-Grossing-Gangster-Movies.html?slide=5

Distribution Houses

Who are the main film distributors in the UK?


1. Lionsgate Films
This is an American production/distribution studio. It is the kn own as the largest and most successful film studio in North America. They work with a wide range of genres, including horror, romance, comedy, thrillers, etc. They have distributed and produced a lot of crime thrillers such as 'Snitch' , 'A Most Wanted Man', 'The Expendables' and many more.
The highest grossing film released by this distribution house was 'The Hunger Games: Catching Fire' in 2013 with the total domestic gross being $424,660,047. Despite the fact it isn't the same genre as the one my group decided on, it still illustrates the kind of success this group gets. 

2. Universal
This UK distribution arm releases all of Working Title’s films – making it the most successful distributor of UK films. Think Tinker Tailor Soldier Spy and I Give it a Year amongst a host of others. Probably not a company to approach as a new-comer.
Titles include: The Holiday, The Good Shepherd
UK titles include: Children Of Men, Hot Fuzz, Magicians

2. Revolver Entertainment
This is a distribution house based in the United States and the United Kingdom. Revolver works with a lot of independently produced movies which works in their favour because it gives the studio a sense of authenticity, This distribution house also works with a range of different genres however, the most movie releases were crime, drama, thrillers and horrors, They have released a lot of gangster dramas such as 'Adulthood', 'Original Gangster', '300 Miles' and 'Act of Grace'. All of which were popular in theatres.

Research & Analysis : Gangster Crime

Historical timeline: The gangster crime era

                                  Snippets from the Historical Timeline on Gangster crime.

Genre Research: Repertoire of Elements

Repertoire of elements from nicecinthia

Justice League trailer analysis

     

Throughout the trailer, we hear the voiceover of batman 'ben Affleck', which is the speech straight out of the film however during the trailer we do see the character speak as well throughout the trailer. The character with the trailer is introduced quite early, showing their individual talents/superpowers. The protagonist 'ben Affleck' although the title of the film being the justice league indicating a collective but it shows the Movie through the eyes of batman but in hindsight, the movie is largely based on the progress of the whole justice league in general.

The mise en scene was highly creative with the creativity of each superhero with their own costume bringing forth their own identity individual, indicating a direct relation to the movie about superheroes. Also, the shots selected displayed exciting and action filled scene, this will appeal to a greater audience that enjoys action packed films which feature superheroes. this combined with the props demonstrates that film is going to be at a very fast pace and thus thrilling. Especially with the contribution of editing, the shots gathered plus the editing which is dramatic and dynamic especially towards the end amplifies the genre of the film

Film treatment & Moodboard

Film Promo

Treatment

Using what you have learnt about the process and conventions of film promotion create a treatment for your chosen genre.

Group members:           Simona, Saadia, mark, and Cinthia                                                                                      

Chosen genre:               Gangster Crime                                                                                            

Title of film:                     (Undecided)                                                                                         

Outline of Ideas:

What is the basic plot synopsis?

Two twins spirito and (have not chosen the name for the other) have been separated at birth due to their teenage mother not being equipped to handle them at such a young age. Years have gone past now the two twin boys are both on different sides of London and have gone into rival gangs. Spirito is a gang leader who is anonymous yet very dangerous and wants to maintain power throughout area. The other twin is a man with immense power and is still wants to gain power and has a Double life, works as a business man but is an undercover gang leader.

After a while, one twin tries to infiltrate the other this leads to a shootout between the two gangs. This would lead to the two men meeting each other face to face, as twins. They finally meet.

One runs away? Or they both recognize each other and finally decide to say something to each other?

What type of characters will be in the film?

At the moment, we have the two main characters:

Spirito

Ghost

Maintains power

Secretly in control

Wears all black

Undecided

Business man

Undercover gang leader

Gains Power

Other characters: The young mother.

                   Henchmen.

Where will your trailer be set? (Details of interiors, exteriors, etc)

This is a Mood board of ideas where the trailer may be set. These are merely ideas of areas, as a group we are tightly focused areas such as Stratford, canning town, Plaistow and east ham areas.

What conventions of the genre will be included in your trailer?

The conventions of the Gangster Crime genre which will be included will be:

·        The rise of 2 gangsters from so-good background that have now gone into gangster activities

·        Guns

·        Drugs

·        Police

Online review of Justice League.

Here at Comic-Con, director Zack Snyder debuted the first trailer for his upcoming filmJustice League, and here's the shocker: it actually looks fantastic. The trailer starts with Ben Affleck's Bruce Wayne, hunting down Aquaman, presumably putting together the team of warriors that Warner Bros. hopes will be its answer to The Avengers. From there, nearly all the big names get a moment to shine, including Cyborg, Wonder Woman, and The Flash. (Superman himself seems to be missing, for reasons as-of-yet unknown.)

While Man of Steel and its sequel have been largely criticized by their dour, dismal feel,Justice League seems to be taking a cue from Suicide Squad. The tone is airy and light, with each moment played more for laughs than a Snyder-ean portent of inevitable doom. In short, it makes it look like the movie could actually be fun, something that Marvel has perfected with its superhero movies, but DC and Warner Bros. have constantly struggled with. Of course, it's important to remember that Zack Snyder's films often have great trailers, and no place is better suited to hype a comic book crowd than Hall H at Comic-Con... but for the moment, we're actually looking forward to 2017. -The Verge 

The verge's review had allowed fans of the justice league to get a taste what people thought of the upcoming movie. although, there are not many reviews on the justice league yet it is clear that reviews are now dedicating the rates and the audience views especially between the suicide squad and the justice league bringing forth competition mostly in the comic con fandom.

Online review of Justice League.

Here at Comic-Con, director Zack Snyder debuted the first trailer for his upcoming filmJustice League, and here's the shocker: it actually looks fantastic. The trailer starts with Ben Affleck's Bruce Wayne, hunting down Aquaman, presumably putting together the team of warriors that Warner Bros. hopes will be its answer to The Avengers. From there, nearly all the big names get a moment to shine, including Cyborg, Wonder Woman, and The Flash. (Superman himself seems to be missing, for reasons as-of-yet unknown.)

While Man of Steel and its sequel have been largely criticized by their dour, dismal feel,Justice League seems to be taking a cue from Suicide Squad. The tone is airy and light, with each moment played more for laughs than a Snyder-ean portent of inevitable doom. In short, it makes it look like the movie could actually be fun, something that Marvel has perfected with its superhero movies, but DC and Warner Bros. have constantly struggled with. Of course, it's important to remember that Zack Snyder's films often have great trailers, and no place is better suited to hype a comic book crowd than Hall H at Comic-Con... but for the moment, we're actually looking forward to 2017. -The Verge 

The verge's review had allowed fans of the justice league to get a taste what people thought of the upcoming movie. although, there are not many reviews on the justice league yet it is clear that reviews are now dedicating the rates and the audience views especially between the suicide squad and the justice league bringing forth competition mostly in the comic con fandom.

Film website research.

Justice league(2017): http://www.justiceleaguethemovie.com/

The Modern marketing techniques of the justice league have come in various ways through social media and official websites which are designed to complement the 'look' of a marketing campaign.
In this case, the initial design of Justice league's official website consists of a simplistic design and very integrated with the film allowing it to look a certain way.
For example, the dark background allowed the boldness of silver coloured title to stand out and thus begin visual pleasing and eye catching to the audience of the website also the countdown feature when entering the website shows that the website is going to be fairly interactive as well as showing of logos which identified each of the many characters within the movie.

The website is very distinguishable because it has gone against the conventions of a normal website with a white background allowing it to seem unusual and more appealing to the audience as something new and different. Also, the display shown shows the audience the genre of the film instantly. The franchise has also integrated the use of social media on the website at the bottom right to allow the audience/fans to stay connected and updated everywhere they go For example, Through Instagram, they are able to view the latest that goes on and also receive snippets of the movie.

Welcome!

Hello, this blog is for my A2 media production. Where I will be posting all tasks that has led to the making of this production, Including Reasearch planning, Audience Research and the finally film poster and magazine front cover (including drafting)