Moodboard for Poster.

This is a inspirational mood board to help me gauge with different poster's and figure out techniques and ideas that i can use for my own Film Poster.
Overall, The Looper poster was the most appealing production to me as it is very simple in terms of it's background but the effect used is also the effective in conveying the genre of the film.

Production Logo

This is the logo of our team's production house called Standard Screening. The name Standard Screening originated from the colloquial meaning behind the word 'standard' in which means to be better than average and to be someone or to do something that 'sets the bar' for everyone else. Using this word and its meaning ties along our film trailer genre which is UK gangster crime as it is a term that some of our target audience and cast members would know and say on a daily basis. My main idea when constructing this logo was simplicity, this is because many successful brand logos are simple in which made them very effective as viewers were able to recognise and associate the logo to the brand. 

Opinions on the Gangster Crime genre and Expectations!

Questions:

How will we utilise Social Media in promoting our Trailer?

Summary: The Role of Social Media in Film Marketing.

Before the use of social media, the word of mouth was very prominent and only method in aiding previews (trailers) and Advertisements.
However with the rise of technology and Web 2.0, social media's such as Facebook, twitter and mobiles have made it accessible to social network and promote a film on social media for example this is what made it possible for the star wars: The force awakens trailer to get over 1 million Views in  23 minutes.
The fact that the internet is filled with defined groups and fandom that overlap, Social media has allowed the category and hashtags of group to allow people such as Filmmakers to target a particular demographic with similar interests.

So how will our group approach the marketing of our film?

The Marketing of our trailer will come from Word of mouth but also the using of Social media and it's power for example using Twitter and making a twitter page that is tailored to the genre and people (fandoms) that like the film. The use of Snapchat which majority of our target audience used very frequently, using this platform will give us a platform to not only share a video but personalise or tailor it to each individual, as well as that snapchat acts as a 'Word of mouth' as you re able to video yourself promoting something/someone.

Meeting notes 18/10/2016

Casting boys for the main role:

Spirito: (same actor for the other twin) cloning editing

mum: Need a girl actor.
Props: Toy baby
 ----> fake crying (audio)

Discussion on the editing of the twins for the ending scene: Paning of the two people, for the twins so that it looks like it is both of them but there will be a cut so the the audience will see the two

The Girl on the train Analysis of Formalistic conventions.

The girl on train depicts a women who was kidnapped at a certain time on a certain day, the trailer starts off with a quote from the supporting character and which later we find out his been kidnapped and killed,  the use of slow music to the point of the use of inter-titles, "4:36pm" and "A week ago" to describe the situation of the missing person, Megan and give the audience to understand what the rest of the trailer will be a about and a hint of what characters are involved and how the situation will gradually escalate with is the film also starts off with the use of accolades at the top and says "based on a thriller that shocked the world" with the title.

The use of the Music which increases after the linear editing at the beginning of the trailer which gives the audience a taste of what is about is changed halfway through the trailer as the use of non linear editing in conjunction with the fast and increased tempo of music is used to describe the situation the the trailer showing bit of the main characters in different situations to increase tension throughout this montage though we see the dialogue change to one liners and the character, such as the the Ex-husband of Rachel and Rachel herself did not have direct conversation but once dialogue is exchanged by one character the scene changes to another however the police women and Rachel did have a conversation which may show that this one liner type conversations in dialogue is not always true. 

The cliff hanger at the end with the main character saying "I'm afraid of myself" which leave the audience wondering why she is afraid of herself? who is she talking too? and why is she talking to the person? in addition, in this trailer the use of voiceover were not present. 

"You want as many people as possible to consume your art and to do that, you have to be a businessperson"- Halsey

This Quote really spoke to me as it showed me that any form of Art that you want people to consume or take on should be dealt in a business like manner because Art is a precious thing especially in today's society, with such a vast array of art going around which can lead to Art being mistreated in different ways by different people but being a boss of your own art will allow you to control who consumes it and how it is utilized.